AASUA

PROTECT OUR FUTURE

ART DESIGN / Storyboard Artist / LEAD ANIMATOR

The Association of Academic Staff of the University of Alberta were a union threatened by Jason Kenney’s proposed budget cuts to post-secondary education in Alberta. They needed a punchy campaign to get people’s attention and educate them on the issues at hand.

We metaphorically portrayed Alberta as a stack of blocks representing the virtues and merits of the province, all supported by a foundation of strong post-secondary education. When a reckless cartoon Jason Kenney takes a jackhammer to this foundation, the result is sadly predictable. To tell this short but impactful story, we employed a combination of 2D character animation with 3D rigid body physics.

Directed by Graeme Campbell

Additional Design by Liam Davidson

3D Animation by Elie Khalil

Sound Design by Eugenio Battaglia

Produced by Point Blank Creative